The modern web browser is a great thing, especially now that you can install an add-on or a plug-in that lets you view the web the way you want to. Unfortunately though, we've come to a decision point for the modern web, between content creators and you the viewer. In this episode I'm going to talk a little bit about ad blocking.
So for about three and a half weeks now I haven't used an ad blocker at all. I don't even have one installed on any of my workstations. The functionality to many of the websites that were broken by ad blockers has returned.
Of course the user experience on many of these same websites hasn't been good. There are too many intrusive ads, too many overlay ads that require you to click on something, and way too many autoplaying video ads. As a content creator I understand the need for advertising. You should get paid for your hard work. I'm not even debating that point. But when your advertising is overly intrusive, at that point I, as the viewer, has to make the decision whether or not I will return to your website, or if I do return will I just reinstall an ad blocker.
Lately, to get around the need for an ad blocker I've been relying on Evernote's Clearly add-on for Chrome. It doesn't block anything, it just provides an alternate way to read just the article on the page with just a click on a button. I've also stepped up my use of Feedly, an online feed reader, to scan through articles without the need to visit a specific website.
I don't know at what point some of these websites will get that yes advertising is important, but the visitor experience is even more important. If your advertising is driving people away or forcing them to use an ad blocker, you're doing it wrong. And when you get them to starting using an ad blocker, you're ruining it for other content creators.
If you as a visitor want to use an ad blocker, fine. I was using one myself for years. But I want you to keep in mind, for every ad you block is money out of someone's pocket. Mine included. I have small unintrusive banner advertising on many of my websites. Now I don't make an money on my websites. That honestly was never my intention. I think of the Google Ads I have my sites as a tip jar. If you see and click on an ad, I get a few pennies. And every year and a half or so, Google sends me a check, and I get to treat Donna and I to a nice dinner out. So if you block the ads on my sites, it's no big deal. However there are people out there who rely on the advertising for their living. They have bills to pay just like you. And if you really like their content and you block their advertising, that content won't be there much longer.
Here are a few suggestion for you. If you do install an ad blocker, keep it off for most of your browsing, and only turn it on on those sites that behave badly. Another option is to whitelists those all those sites you wish to support. Or, if you can, find an ad blocker that uses a blacklist instead of a whitelist that way you're only blocking the bad actors and not everybody.
Ads on websites are not going to go away anytime soon. Ads will evolve along with the reset of the web to eventually work around these ad blockers. On the other side as long as there is one paranoid person out there not wanting to be tracked through advertising, which is for the most part very harmless by the way, or an advertiser finds away to put up an intrusive overlay flashing punch the monkey ad, ad blockers will also continue to evolve.
The choice, as always, is up to you. Content. Advertising. We'll see.
Links from this episode
- Evernote's Clearly
- Blog Oklahoma Writing Topic Ideas Generator
- Blog Oklahoma Podcast CafePress Store
- Blog Oklahoma Bonus Playlist on Spotify
- Blog Oklahoma Bonus Playlist on YouTube
This episode's bonus interesting articles
- Save Time and Money With Make-Ahead Breakfast Burritos - Art of Manliness
- How The Far Side Inspired The Martian - Banity Fair
- Here's Why GLAAD Wants You To Go Purple Again For Spirit Day - Huffington Post
- Build your own microphone - adafruit.com
- Deadline Looms To Make Oklahoma IDs Compliant With Federal REAL ID Act - News 9
- Oklahoma court stops 3 pending executions after drug glitch - AP
This episode's bonus musical selection
Footsteps by Pop Evil
YouTube | Spotify
Megitsune by BabyMetal
YouTube | Spotify
Do You Wanna Rock by Danko Jones
YouTube | Spotify
This episode's bonus Audible book recommendation
Sleight of Hand: Bite Back, Book 1 by Mark Henwick
#fantasy #paranormal #mystery